The Yoox group, including Net-a-Porter, Mr Porter and The Outnet, have announced that they will go fur free. This decision is the latest of a line of retailers ceasing their sale of animal furs, including big names like Armani, Hugo Boss, Calvin Klein, Tommy Hilfiger and Ralph Lauren, and of course lifelong devoted veggie Stella McCartney.

In a press release, the colossal retail conglomerate stated that this fur free policy is borne out of their longstanding relationship with The Humane Society of the United States (HSUS), Lega Anti Vivisezione (LAV) and The Humane Society International (HSI). The group has also become a member of the Fur Free Alliance’s international Fur Free Retailer program which is a coalition of environmental and animal protection organizations worldwide.

This is a huge step for the group as they work with designers who are known to use fur in their collections season after season like Gucci, Fendi, Burberry, and the Row. It also has the potential to make big waves in the fashion industry as Claire Bass, the executive director of Humane Society International UK told Vogue, “Yoox going fur free sends a truly powerful message across the fashion world, and to luxury brands in particular, that fur is firmly out of fashion.”

Yoox Net-a-Porter is paving the way for a more ethical and sustainable future as the only fashion e-commerce company that is part of RE100, which is an international commitment to 100 percent renewable power by 2020. Their leadership has become increasingly refined since the launch of Yooxygen in 2009, which was Yoox’s destination for sustainable fashion, showcasing brands with a social and environmental conscience.

The fur free phenomenon is an important development in the industry, we hope everyone jumps on the bandwagon and we start to see more compassion in fashion!

Image courtesy of Covet NYC