WATCH OUT FOR AFRICAN FASHION LABEL RAYO
Africa is becoming more and more of hot spot for up and coming fashion designers and an inspiring creative scene. This, for instance, can be seen through the eyes of newly established platform OXOSI. The collective has made it their mission to curate and shed a light onto the continent’s most exciting talents, young and old.
One of the most promising brands Africa currently has to offer is Lambipop Somoye-led African Label Rayo. “Rayo is a contemporary women’s wear brand that is constantly infusing African aesthetics, culture and contemporary dance into its collections.” Their latest campaign, titled “Nothing”, was shot by Ogoh Clement in Lagos, and embodies exactly that. View it in full in our slideshow to your left.
Designer: Lamipop Somoye
Art Direction and Styling: Daniel Obasi
Photography: Ogoh Clement
Models: Daberechi Ukoha-Kalu (Few Models), Ifeoma Nwobu