LEGENDARY MAKEUP ARTIST PAT MCGRATH WILL RECEIVE CFDA FOUNDER’S AWARD
Pat McGrath, fashion’s most influential makeup artist is getting a long deserved award from the Council of Fashion Designers of America (CFDA). The CFDA describe McGrath as the most influential and sought after makeup artist in the world, over the past couple of decades she has mastered the industry as the artistic force behind creating, launching and developing four international luxury cosmetic brands.
McGrath is the key beauty influencer season after season, crafting looks for countless iconic runway shows, editorial spreads for the most prestigious fashion houses and media outlets, and being the mastermind behind breakthrough advertising campaigns. She navigates through over 60 shows every season with a team that expands to 75 at the peak of fashion month, including the most prestigious names in fashion such as Maison Martin Margiela, Prada, Louis Vuitton and Valentino.
The revolutionary McGrath Labs launched in in October 2015 and has completely reformulated the perimeters of the beauty industry with her concept of “straight from the lab”. Since launch, her brand has enchanted consumers and industry veterans by continuously breaking every rule in beauty, her products repeatedly sell out within minutes and have received an unprecedented media impressions exceeding 25 billion.
McGrath’s forecast for the future of beauty is bright and exciting as she contends there is so much to be done as she jokes about the creation of a pill that will provide everlasting youth, allowing you to choose the exact age you want to stay at from a hundred pill bottles. In an interview with Vogue she states “It would be great if perfect skin required less work. That would be the best ever. Less work or a pill. One a day. Like vitamin C”. With McGrath’s ability to take beauty to new heights, we put nothing past her.
The founders award, which is given in honor of Eleanor Lambert who founded the CFDA in 1962, recognizes individuals who have made their mark on the world of fashion. As a true beauty innovator and creative queen who is proficient in every possible tenet of the industry, we would choose none other than McGrath to achieve this prestigious honor.
Images taken from Pat McGrath.