&OTHER STORIES JOIN FORCES WITH KIM GORDON
&Other Stories’ spectrum of collaborations already is quite impressive – and after teaming up with American ready-to-wear brand Rodarte and Swedish indie pop singer Lykke Li, the brand now joined forces with Sonic Youth co-founder Kim Gordon for an autumn-winter collection. With Gordon being the singer and bass player of Sonic Youth from 1981 to 2011 and still considered as an emblematic figure of 1990s alternative rock, the creations reflect Gordon’s unique style as well as the Swedish brand’s signature aesthetics: quirky cuts and eccentric prints, featuring words like “Her”, “They”, “The End”, “The Shadow” or Rorschach-inspired abstract drawings, propelling the garments right into a rebirth of the punk era.
“Dealing with the structured shapes of T-shirts and hoodies in this collection was almost like working with empty canvases. I decided to do pronouns because I like the idea of a word, and the sense of drama surrounding it,” Gordon said of the collaboration, “Thinking of a word can create an atmosphere, and there’s a certain mystery about it. The screen printing makes the pieces feel more crafted and one-of-a-kind. Especially the abstract prints, they almost look tie-dyed, but more like art in a way. I like contrasts and when something unexpectedly is looking glam. Today, I think women can curate their environment by what they wear.”
Additional to the clothes, &Other Stories and Kim Gordon also released two short films, starring Gordon’s daughter Coco Gordon Moore – who also is the face of the campaign – and telling an intimate mother-daughter story in Gordon’s realm: California.
The collection will be available in stores and online from August 31.