THE MYTHERESA.COM X PRADA CAPSULE COLLECTION IS HERE
Mytheresa.com x Prada has dropped! The Munich-based online retailer released an exclusive Prada capsule collection today, to celebrate its close relationship with the Italian house.
The collection, ranging in price from $660 to $2,166, nods to the success of Prada’s feather-heavy pieces from spring, with both ready-to-wear garments and accessories that focus on delicate embellishments. Expect floral prints, sequins and embroidery, as well as more feathers.
“The capsule with Prada is a celebration of our long-lasting relationship with the brand, which has been a great success for us since launching online last year,” said Michael Kliger, mytheresa.com president, also noting the success of the retailer’s capsule collection with Prada’s sister line, Miu Miu. “The Miu Miu capsule was a different approach as it was combined with greatly received fashion film called ‘Shark’. We got extremely positive reaction across all social and digital touchpoints. In addition, we sold almost all of the pieces in just 10 days.”
Having seen the campaign images, resplendent with beautiful details and candy hues, we’re sure this collection will go down a treat too.
Image source: Instagram.