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BLACKFACE MAKE UP BEAUTY NEWS RACISM CULTURAL APPROPRIATION

MAKE-UP ARTIST CRITICIZED FOR MAKING WHITE WOMAN LOOK BLACK

PaintDatFace is the LA-based make-up artist who has a large and loyal following of just about 70.000 Instagram users. Her most commonly used method, her trademark if you will, is to show her audience a two-sided collage of her models, with one side being the before, and the other side being the after-look. While this does not sound very spectacular in terms of imagery, the skilled woman behind the account is now under fire for doing, well, exactly that. In a (since deleted) post, PaintDatFace shared the before and after version of a white woman that she, quite literally, painted black. In case you missed the hint, PaintDatFace is being criticized by what seems the entire Internet community for what is colloquially referred to as “Blackface”.

In the embedded tweet above, you can see one of the many negative reactions towards the photo. The screenshot depicts an (also deleted) caption by the artist herself, explaining she had held back the picture “because of the fear I’ve had about people turning it into a racial scandal against me”.
“This is not about a race change. This is about one woman acknowledging, embracing and celebrating the Beauty of another woman’s culture.”

Even though we’d like to believe she only meant well, we can’t help but wonder how on earth, in this day and time, anyone could possibly think this is okay. Not only is it cultural appropriation at its best, it’s a form of mockery. It’s Blackface. Keeping this in mind, the subsequent outrage over this seems to be very little of a surpirse, and, frankly, justified.

Either way though, we sincerely hope that whoever stands behind this learned a lesson and will think twice before making a similar mistake again. There are many, many ways of showing your appreciation and admiration for another culture. Attempting to style yourself (or as in this case, somebody else) to look as though they originate from that particular culture? Not one of them!

Image via Twitter.

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