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IT’S FASHION REVOLUTION WEEK: HOW TO GET INVOLVED

The 24th of April marks the start of Fashion Revolution Week. Fashion Revolution is a movement that was founded after the collapse of the Rana Plaza factory in Bangladesh that killed 1,134 people. The factory supplied many global fashion brands and the catastrophe became the sad cause for founders and fashion designers Carry Somers and Orsola de Castro to demand a change in the fashion industry. With the hashtag #whomademyclothes, people all over the world were asked to show the labels of their garments and ask the brand about the faces and stories behind the production of their clothes. Accompanied by events at Fashion Weeks all over the world, Fashion Revolution Week wants to raise more awareness to the bad conditions under which many garments of our fast fashion shopping sprees are made. Don’t know how you can get involved? Now worries, we are happy to help you with our five starting steps to become a more conscious fashion-lover.

Ask the brand #whomademyclothes?
Join the Fashion Revolution movement directly by posting a picture wearing your newest purchase or favorite clothing item inside-out, so that it shows the label, and use the hashtag #whomademyclothes. This way, you are one of millions of social media users who have done the same, putting more pressure on the fashion industry to become more transparent and start valuing the people behind the sewing machines.

Find other ways to satisfy your style needs.
We all know how hard it can be for a fashion lover to ignore the fact that you can get a knockoff of that Gucci skirt you’ve been lusting after for months, for a fraction of the price at Zara. But have you ever thought about tailoring it yourself? Buy some nice fabric and get creative. Or, if you just really don’t know how to do it and have two left hands, get some help from your crafty friend (or grandma). And if you really cannot recruit any volunteers, you can still look at your local second-hand shop or weekly fleamarket for some vintage trend-pieces. Because we all know trends always come back.

Share a piece of your (personal style) cake.
Have you ever caught yourself throwing away a piece of clothing that was still in perfect condition, but you just didn’t like it anymore? There are many other ways to get rid of sorted-out pieces that don’t involve a trash can and don’t contribute to a throwaway culture. You could offer them to your friends, donate them to a charity organisation or sell them at the next fleamarket.

Do your research.
Sustainable and fair fashion doesn’t have to involve felt slippers and patchwork jackets anymore. The number of on-trend brands that produce their garments under worker- and environmental-friendly conditions is growing steadily, involving labels that cater to every style demand. And if you are interested in how fair your favorite clothing brand is operating, visit free2work.org, a website that scores fashion labels on transparency, trade policies and workers’ rights. Another option is taking a look at the Fashion Transparency Index that has launched today. In this guide, you will get newest information on how transparent the global players of fashion are working. Check out the index here: Fashion Transparency Index 2017.

Spread the word.
You don’t have to organize a demonstration or host an event to show your commitment (but feel free to do so if you’d like). You can start by sharing the project on social media, telling your fashion squad about it or visiting one of the many Fashion Revolution events all around the globe – even the smallest Acts of Change can make a difference. Because fashion should be fun for everyone. Not only for a few.

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