ESTÉE LAUDER INTRODUCES NEW BEAUTY TOOL
As Womens Wear Daily exclusively shared yesterady, cosmetics giant Estée Lauder is set to change the way we shop our skin- and beauty products for good. The brand new Estée Lauder beauty tool uses an augmented reality program, powered by ModiFace, that lets you virtually try on and test all shades of lipstick, rouge and eyeshadow without having to purchase it or even leaving your house.
The tool will be available to use on all of your devices: Smartphones, tablets, laptops… basically anything capaple of taking pictures or filming videos will do. While this alone is pretty exciting in itself, Parham Aarabi, Founder and CEO of ModiFace, explained that “this is just the start.”
“We look forward to an incredibly eventful few years ahead as we work on several extremely unique Augmented Reality applications with our partners at Estée Lauder”, he continues.
Honestly, we cannot wait to see what these two rather unlikely partners have in store next. But until we find out, we’ll most likey be keeping pretty busy with this new program, and want to encourage you to do the same.