THE BERLIN LABEL MUUN BRINGING NONCHALANCE BACK TO OUR CLOSETS

When it comes to style, each person speaks a very own language. Style means to be dressed in authenticity, no matter of time and place. It’s a freedom that is public and private at the same time, an independence expressing itself with the absence of the other’s gaze. To break it down: feeling comfortable in your skin and, with this very intimate emotion, conquering the streets.

This mindset is now brought into being by muun. Together with the fashion label fyne, the Berlin-based brand has created a robe to wear regardless of the circumstances. With the robe, muun wants to spirit our minds up to throw over any thoughts of satisfying expectations, but to simply meet your own ones. To capture this idea of textile freedom, muun has collaborated with Stefan Dotter, photographer and Editor in Chief of Whitelies Magazine. The outcome is an amusing yet aesthetically sophisticated lookbook telling the story of a day in the life – showing both women and men can stay true in muun’s robe in every situation.

According to the Danish “hygge” and Norwegian “koselig” these days, the robe is all about “being stress free, beyond the strictures of dress codes so you can experience lightness and enjoyment, wellbeing and warmth.” Thanks to muun, there now is a very “Berlin” interpretation of airiness which we can also take to Berghain if we like to.

All pictures by Stefan Dotter